About me

An accomplished digital specialist with over 20 years’ experience delivering excellence across web, marketing, and technical authoring departments. I bridge the gap between complex technical requirements and commercial goals, specialising in e-commerce, technical content management, and process automation.

I leverage data-driven insights to fuel growth, utilising tools such as GA4, Google Search Console, SEMRush, and Contentsquare to monitor performance and optimise user journeys. By translating raw metrics into actionable strategies, I ensure digital platforms are not only functional but continuously evolving to meet user needs and business objectives.

Throughout my career, I have thrived in technical landscapes—from authoring complex documentation and marketing collateral to overseeing large-scale web migrations and CMS management. My background spans high-precision industries, including healthcare, electronics, and automotive diagnostics, where accuracy and process are paramount.

Having risen through the ranks from Technical Publications, I made a natural transition into online sales and digital management. This journey evolved from managing third-party marketplaces to taking full ownership of bespoke corporate websites. I am a proven leader, dedicated to mentoring high-performing teams, enhancing online customer service, and supporting wider marketing functions through robust automation and GDPR best practices.

Beyond the professional sphere, I am a keen petrol-head and traveller, always looking for the next destination or a new challenge to push my boundaries.